F
Senior-led strategy, partnerships & operations · New York

When importantworkneeds an owner.

Foxbriar helps founders and leadership teams develop commercial opportunities, build strategic partnerships, and move critical initiatives forward — with the judgment to shape the strategy and the experience to lead its execution.

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Who we work with

Founder-led businesses · Growth-stage companies · Leadership teams at an inflection point

Consumer products · Media & entertainment · Technology · E-commerce · Hospitality · Emerging ventures

All engagements led by Founder & Principal, Matt Auster
When to call us

Sound familiar?

Illustrative examples of how leaders describe the need — not client quotes.

  1. 01

    There's a clear opportunity, but nobody internally has the time to build it.

  2. 02

    A partnership needs to get off the ground — and someone needs to own it.

  3. 03

    Too many priorities, no one accountable for the ones that matter.

  4. 04

    The company has outgrown how it's organized.

  5. 05

    Leadership needs someone senior who can figure it out and run with it.

  6. 06

    Important work keeps stalling between teams.

What we do

Three areas. One senior perspective.

01

Strategy & Growth

Positioning, commercial strategy, business models, go-to-market, and growth opportunities.

The business is growing, stalling, or shifting, and the commercial story and plan haven't kept up.

You leave with

A sharp position, a commercial model that holds up, and a go-to-market plan the team can act on.

Typical outputs
  • Positioning and messaging framework
  • Market and competitor assessment
  • Business model or pricing options with trade-offs
  • Go-to-market plan with priorities and owners
  • Investment case for a new product or market
02

Partnerships & New Initiatives

Strategic partnerships, business development, venture launches, and opportunity evaluation.

There's a partner, product, or venture worth pursuing — but no one with the time and experience to shape and launch it.

You leave with

An evidence-based go/no-go decision, a defined structure, and an initiative with a lead and a path to market.

Typical outputs
  • Partner landscape and target shortlist
  • Partnership or deal structure and term priorities
  • Internal business case and stakeholder alignment
  • Build / buy / partner recommendation
  • Launch plan, and leadership of the launch when needed
03

Organization & Execution

Organizational design, operating models, fractional strategic leadership, and initiative ownership.

Growth has outpaced how the company is organized, and important work keeps slipping between teams.

You leave with

A structure people can work within, clear ownership, and priorities that actually move.

Typical outputs
  • Org design and decision-rights map
  • Operating rhythm: planning, meetings, reporting
  • Priority roadmap with named owners
  • Interim senior leadership of a critical initiative
  • Handover plan to a permanent team or hire
Services in detail
How we work

Two ways to engage.

Complementary modes, not rigid packages. Many clients start with one and move into the other — as a focused project, a strategic sprint, or an embedded assignment.

MODE_01
Architect

Clarify the opportunity, make the strategic decisions, and design the path forward — before committing resources.

For example

A consumer brand weighing entry into a new channel gets a market assessment, a recommendation, and a launch plan its team can run.

MODE_02
Operator

Take responsibility for moving the initiative forward through implementation, coordination, and leadership.

For example

Foxbriar leads a partnership from first conversations through structure, internal sign-off, and launch.

§ Why Foxbriar

Strategic judgment, with an operator’s hands.

Direct access.

You work directly with the person doing the thinking and the work. No hand-offs to a junior team.

Commercially minded.

Every recommendation is tied to revenue, margin, positioning, or a decision the business actually has to make.

Creative in the problem-solving.

Ambiguous problems rarely have a template answer. We look for the angle others miss — a partner, a model, a reframing.

Accountable for execution.

When the work calls for it, we own the initiative and move it, rather than handing over a plan and leaving.

The person behind the practice

Matt
Auster.

Founder & Principal

Corporate roles at Samsung Electronics and Passive Ecommerce were employment, not Foxbriar client engagements. Foxbriar client work is listed separately.

$100M+
Global advertising partnership — worked on as part of Samsung's partnerships team
$1B+
Television portfolio — strategy and planning work at Samsung
M&A
Multi-brand e-commerce operations through acquisition — Passive Ecommerce
FCG
Independent consulting across strategy, partnerships, and operations
Full experience
  1. Corporate employment
    Samsung Electronics
    Strategic partnerships, portfolio strategy & marketing operations

    Worked on strategic partnerships — including a $100M+ global advertising partnership — and on strategy and planning for a $1B+ television portfolio, alongside cross-functional marketing operations.

  2. Corporate employment
    Passive Ecommerce
    Director of Operations / Chief of Staff

    Led operations and served as chief of staff — spanning operations, commercial execution, teams, and growth through acquisition.

  3. Independent practice · client work
    Foxbriar Consulting Group
    Founder & Principal

    Consulting engagements across positioning, growth strategy, partnerships, commercial operations, and execution for consumer and growth-stage businesses.

  4. Earlier employment
    Earlier career
    Culture, entertainment & commerce

    Partnerships and commercial work across creative and cultural sectors.

FAQ

Before we talk.

What does Foxbriar do?

+

Foxbriar is an independent strategy and operations practice. We work across three areas: strategy and growth, partnerships and new initiatives, and organization and execution — from shaping the plan to owning the work that moves it forward.

Who does Foxbriar work with?

+

Founder-led businesses, growth-stage companies, and leadership teams at a commercial or organizational inflection point — across consumer products, media, entertainment, technology, e-commerce, hospitality, and emerging ventures.

How do engagements work?

+

Two complementary modes. Architect, when you need clarity, direction, or a commercial plan before committing resources. Operator, when you need experienced leadership to own an important initiative and move it forward. Either can be a focused project, a strategic sprint, or an embedded assignment.

Is Foxbriar a fractional COO or an agency?

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Neither, exactly. Foxbriar can provide fractional strategic leadership, but the work centers on commercial strategy, opportunity development, and the operating decisions behind them — not open-ended operations management, software builds, or automation.

Where is Foxbriar based?

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New York, working with clients across the US and remotely.

Start a conversation

Have a challenge or an opportunity? Let's talk it through.

Tell us what you're weighing. We'll tell you plainly whether and how we can help.

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